Website Merchandiser APPLY NOW
About Bellabu Bear
Bellabu Bear is a fast-growing premium bamboo baby and children’s apparel brand. We are expanding rapidly across DTC and wholesale channels and are seeking a Website Merchandiser to optimize our online store performance and elevate the customer shopping experience.
Position Overview
The Website Merchandiser is responsible for driving online revenue through strategic product placement, collection optimization, promotional execution, and conversion rate improvement.
This role blends creative merchandising with data analysis and requires someone who understands Shopify, consumer behavior, and ecommerce growth strategy.
Key Responsibilities
Ecommerce Merchandising
Own homepage, collection pages, and product page merchandising strategy
Optimize product sorting, featured collections, and seasonal layouts
Execute product launches and limited drops
Create bundling, cross-sell, and upsell strategies
Performance Optimization
Monitor and improve KPIs: Conversion Rate, AOV, Revenue per Visitor
Analyze customer behavior and optimize based on data
Run A/B tests on collections, product positioning, and promotional layouts
Identify underperforming SKUs and recommend adjustments
Promotional & Campaign Execution
Implement sitewide promotions and launch campaigns
Coordinate merchandising strategy with paid media calendar
Ensure seamless landing page and campaign alignment
Inventory & Sell-Through Management
Monitor stock levels and adjust visibility accordingly
Support sell-through strategies for aging inventory
Highlight high-margin and hero products
Qualifications
3+ years ecommerce merchandising experience
Strong Shopify experience required
Strong understanding of DTC growth metrics
Experience with analytics tools (Google Analytics, Triple Whale, Lifetimely, etc.) preferred
Strong attention to detail
Ability to think strategically and execute tactically