About Bellabu Bear

Bellabu Bear is a fast-growing premium bamboo baby and children’s apparel brand. We are expanding rapidly across DTC and wholesale channels and are seeking a Website Merchandiser to optimize our online store performance and elevate the customer shopping experience.

Position Overview

The Website Merchandiser is responsible for driving online revenue through strategic product placement, collection optimization, promotional execution, and conversion rate improvement.

This role blends creative merchandising with data analysis and requires someone who understands Shopify, consumer behavior, and ecommerce growth strategy.

Key Responsibilities

Ecommerce Merchandising

Own homepage, collection pages, and product page merchandising strategy

Optimize product sorting, featured collections, and seasonal layouts

Execute product launches and limited drops

Create bundling, cross-sell, and upsell strategies

Performance Optimization

Monitor and improve KPIs: Conversion Rate, AOV, Revenue per Visitor

Analyze customer behavior and optimize based on data

Run A/B tests on collections, product positioning, and promotional layouts

Identify underperforming SKUs and recommend adjustments

Promotional & Campaign Execution

Implement sitewide promotions and launch campaigns

Coordinate merchandising strategy with paid media calendar

Ensure seamless landing page and campaign alignment

Inventory & Sell-Through Management

Monitor stock levels and adjust visibility accordingly

Support sell-through strategies for aging inventory

Highlight high-margin and hero products

Qualifications

3+ years ecommerce merchandising experience

Strong Shopify experience required

Strong understanding of DTC growth metrics

Experience with analytics tools (Google Analytics, Triple Whale, Lifetimely, etc.) preferred

Strong attention to detail

Ability to think strategically and execute tactically